Travel Insured International
Reach TV (RTV) Airport Ads

A high-impact storytelling campaign that established Travel Insured’s first national video presence and played across US airport terminals, lounges, and Nielsen-tracked broadcasts.

The campaign's visual clarity and high-production narrative made it a runaway success, becoming the flagship anchor video featured at all major corporate events and trade shows company-wide

Travel Insured International
Reach TV Ad for Airport
15-second spot

PROJECT SNAPSHOT

Client: Travel Insured International

Campaign Target: US Airport Displays, Lounges

Deliverables: 3x 15-Second Spots + 3x 30-Second Spots

Role: Creative Strategy, Concepting, Visual Direction, & Scriptwriting

Key Constraint: High Ambient Noise Optimization or Audio-Off Video

The Challenge

Airport environments present a unique copy constraint: high ambient noise and fast-moving foot traffic mean that up to 80% of viewers experience digital displays on mute.

Travel Insured needed a commercial campaign to build brand awareness, educate travelers on protection benefits, and drive instant quotes via custom vanity URLs—all while maintaining strict legal compliance and completely avoiding panic-based selling tactics.

Core Campaign Objectives

Command Attention visually in sound-off, high-foot-traffic environments.

Humanize Complex Benefits (medical emergencies abroad, trip interruptions, baggage delays) into clear, memorable moments.

Drive Measurable Action using prominent, easy-to-read vanity URL callouts.

Maintain An Empathetic Brand Tone by highlighting peace of mind rather than worst-case fear scenarios.