Senior Copywriter &
UX Content Designer
Brands turn to me when they need someone to translate complex ideas, products, and user flows into clear, human-centric, engaging content.
While my river of experience runs wide, my expertise is in writing for e-commerce, real estate, and health & wellness. Whether framing the value of at-home health diagnostics, architecting multi-channel messaging and app UX, or tailoring content engines for private clinical practices, my approach remains the same: employ specificity and clarity off the top.
Insatiably curious, my ability (some might say obsession) to "mine" a topic or product is precisely what allows me to communicate its essence to an audience in a clear and concise, yet engaging way.
Rooted in Narrative Structure:
With a background in television and scriptwriting, I bring a concrete understanding of narrative structure, story arcs, pacing, and audience psychology to every digital touchpoint, be it high-level brand campaigns or microcopy.
Strategy Before Syntax:
I don't just polish copy at the finish line. I partner with cross-functional teams as early on in the process as possible to build messaging frameworks, test angles, and map out complete customer journeys.
Beyond the Computer Screen
How I Work
Data-Informed, Always:
From reviewing analytics in a customized HubSpot dashboard to building CLV-backed referral funnels, I have made it a point to utilize performance data to strategize messaging while preserving brand integrity and authentic voice.
When I’m not shaping copy engines or mapping out user flows, I’m usually working on my MG fiction or outside with my rescue pup, Olympia (AKA: Ollie), who has me firmly wrapped around her paw. A passionate animal and nature lover who has hiked all over the world, my travel writing has appeared in several national newspapers, including The National Post and The Globe and Mail.