EMAIL ONE  

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Aw, You Made Us Blush! 😊We Are Delighted to Be In Touch With You!

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We’re so confident in our 5-C method, we guarantee you leads…

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Dear {name_here},

30 leads a month is a lot.

But 30 leads a month, guaranteed? That is bananas!

And yet, not only am I willing to put my name on that guarantee — if you don’t receive a minimum of 30 fresh leads a month during the time you work with us, I will go a step further than a guarantee.

How much further?

Miles further.

But before I tell you everything included in this guarantee…the leads I know our 5-C method will get you…the benefits of working with a team that specializes in med spa marketing…let's take a bird’s-eye view of our industry; beginning with this

More people are electing to have non-surgical, non-invasive cosmetic procedures today than at any other time in history.

Procedures like:

●      laser skin resurfacing ●      platelet-rich plasma

●      tattoo removal ●      hyaluronic acid fillers

●      chemical skin peels ●      Thermage

●      dermal injections and fillers ●      microneedling

●      non-surgical face tightening ●      micro fillers

●      microblading ●      fractional radiofrequency

●      non-surgical fat removal ●      CoolSculpting

●      laser hair removal ●      Lip injections

●      photofacials ●      Stem cell facelift

Obviously, there is no shortage of procedures.

On the contrary – more and more of these types of treatments are being made available every year as non-invasive beauty treatments become more popular, and the stigma once associated with getting "work done" goes the way of the dinosaurs.

And the numbers prove it.

According to a researchandmarkets.com report published by Business Wire, projections estimate that the global medical spa market will grow around 14% a year to $36.8 billion by 2028.

That’s BILLION. As in, with a B like Botox.

And it's not just women or the middle-aged driving the market either.

Today, a medical spa patient is just as likely to be a retired baby boomer or career-minded Gen Xer as a young Millennial parent, stay-at-home Dad in their 20s, or just about any other group you can imagine. And while specific demographics tend towards certain procedures (Botox is most popular among working mothers in their 40s and 50s, for example), the idea that there is only one avatar for each type of procedure or treatment has been firmly obliterated.

Spurred on by the influence of social media, Millennials are lining up for non-invasive procedures like laser skin resurfacing, while the “zoom boom” that took hold in the early days of Covid-19 is driving a tremendous surge in demand for both cosmetic and non-cosmetic procedures. So much so that a survey published in Facial Plastic Surgery & Aesthetic Medicine reported that “40.6% of participants who had not previously undergone facial cosmetic treatments plan to address their concerns.”

So what I’m saying is this:

There has NEVER been a better or more lucrative time to be in the medical spa industry.

But as the market grows, so does your competition.

Which is why you need a dedicated team of rock star marketers. Marketers with expertise in the med spa industry who can guide you through the maze of Google Ads, keywords, SEO, social media platforms, website analytics, and overall brand identity.

MedSpa Marketing is an energetic team of marketers with laser-focused expertise in the medical spa industry. Using our unique 5-C method, we specialize in converting leads into appointments.

And appointments into paying customers.

Customers who return to your business to indulge in your services again…

And again…

And that happens by using frameworks designed by my team and me, together with a white-glove approach to identifying and nurturing a strong brand identity that communicates the most valuable and distinctive aspects of your business.

Which brings me back to my guarantee. You know, the one that no one else in the industry offers
 

I am SO confident that you will be successful with our 5-C method that if we don’t produce a minimum of 30 fresh leads a month, I will give you a free month of our full-suite marketing services.

Like I said. It’s bananas.

And you’d be crazy not to give it a shot.

That’s why you want to click here to book a time to speak with a member of my team who will coach you through our 5-C method (and start producing results for your business right away)

To your success,

VP of Sales
See our case studies here

P.S. To learn more about medspamarketing.com, check out our FAQ below!

EMAIL TWO:

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MedSpa Marketing’s 5-C Method Guarantees You Results

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30 new leads a month is our guarantee to you 

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Dear {name_here},

Remember when we told you that 30 guaranteed leads a month is bananas

That’s because it’s true.

Do you know what else is bananas?

How competitive the medical spa industry is!

According to an article published by Pillsbury Winthrop Shaw Pittman, a full-service global law firm, in 2010, there were approximately 1,600 medical spas throughout the US that generated around $1.1 billion in revenue. Eight years later, in 2018, the number had grown to over 5,000 with $7-8 billion in annual sales.

That number is projected to double to 10,000 med spas, with an estimated annual revenue ballooning to around $20 billion by 2023.

To state the obvious: THAT IS JUST SIX MONTHS AWAY!!!

My main takeaways from this?

It reaffirms my belief that there has NEVER been a BETTER or more lucrative time to be in the medical spa industry.

BUT…

It also reaffirms the fact that your competition is growing!

To thrive in this kind of market, you need to get ahead of your competitors but also of the three major issues that plague medical spa owners:

1. Inconsistent lead flow.

2. An inability to identify qualified leads.

3. Poor follow-up and retention.
   

I don’t need to tell you that it’s tough to lean into growth activities or forecast future revenue when you don’t know where your next appointment will come from or when?

Or that there’s a fine distinction between those who show interest in your services and those who show up for their scheduled appointments.

Not to mention that despite the euphoria of an initial sale, a successful medical spa must cultivate a high-quality roster of loyal patients who continue to return for treatments.

These issues are what my team and I focused on when we created the 5-C method and now I’m ready to share them with you.

No run-of-the-mill marketing strategy, the 5-C method is designed to address and solve the marketing challenges faced by medical spa owners.

It doesn’t require you to change your brand.

Or spend hours redesigning your business.

And you don’t need to build anything from scratch.

The 5-C method is a system that we developed to create consistent and predictable lead flow, convert those leads into booked appointments, AND into PAYING RETURN CUSTOMERS!      

It begins with Customer Intent. 

Unlike our competitors, who build marketing materials around med spa procedures, we create funnels and drive traffic based on the intent of your potential customer.

Forget “coolsculpting.” Your leads are searching for how to lose belly fat.

And here’s proof.

That’s a difference of over 150 million results!

Or, almost as many followers as J Lo’s Instagram account…

But I digress…

The point is that if you want to attract potential customers - you need to understand WHAT they are searching for.

And we do.

And once you reach these prospects, then what? You need to WOW THEM with your brand and engage them by communicating the essence of what you offer and what differentiates you from your competitors.

It means Custom Photography.

Forget stock images. We have built an exclusive custom network of professional photographers specializing in on-location shoots. You’ve put the thought, energy and capital into your space and team - we help you show it off.

This ‘realness’ builds familiarity and trust in patients who feel more comfortable knowing what to expect from you and your space.

And to avoid ad fatigue and keep your audience engaged, we use Conversion Optimization & Testing. Why? Because even the most dazzling, knock-your-socks-off, high-performing copy can go stale if left on the digital shelf for too long.    

We stay ahead of ad fatigue by testing your ads weekly to ensure improved conversion rates from your ideal customers.

And that takes Communication.

The penultimate C in our 5-C method: we know that without healthy communication, nothing gets done.

As a result, we invested heavily in internal software that gives us the bandwidth to speak with our clients when they need us.

You’re busy.

You don’t have time to wait around for updates or responses.

Our software allows us to respond to you in 2 hours or less. It’s as simple as that.

And that brings us to our final C: Calendar Optimization.

You and I both know that getting a lead is one thing, but ensuring that they show up? That is the real challenge.

Our 5-C Method incorporates an online booking tool that integrates with virtually all EMRs. The result is a robust online booking system that fills your calendar, as well as organizing appointment reminders via email and SMS to close the no-show gap.     

And there’s one last secret to our 5-C Method.

A “bonus C,” let’s call it.

And it is critical to the overall success of your marketing efforts.

But we’ll save that for next time…       
                                             

Until then, I’ll leave you with that GUARANTEE OF 30 FRESH LEADS A MONTH.

This is a real guarantee.

As in, if you don’t receive a minimum of 30 fresh leads a month, not only will I give you a free month of our full-suite marketing services – I’ll cover your ad spend and manage your marketing for FREE!

I told you it’s bananas…

Click here to book a time to speak with a member of my medspamarketing.com team who will coach you through our 5-C method (and start producing results for your business right away).

To your success,

VP of Sales
See our case studies here

EMAIL THREE:

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Does Your Marketing Communicate Your Uniqueness? We Can Help…

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Finally, the mystery “bonus C” is revealed…

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Dear {name_here},

How do you feel about your marketing?

Be honest. (At least with yourself.)

Is it the same tired old stuff, packed with stock imagery or videos?

Does it hold your prospects’ attention?

Captivate them?

Motivate them to take action?

Or maybe you don’t even know how your marketing is performing, let alone how to communicate what is unique and valuable about your business?

Here’s the thing: that’s not your job!

It’s the job of your marketers.

And if you’re currently working with a marketing company that you feel hasn’t captured your brand, you can be sure they don’t understand your pain points, much less how to attack them.

Maybe their communication isn’t stellar either. An email here and there. An analytics report that you don’t truly understand every now and then. A few tweaks to your existing content just often enough to justify their monthly invoice and…that’s it.

No method to the madness.

No genuine desire to see your business succeed.

No creative push to understand what truly differentiates you from your competitors.

And NO leads.

Now, imagine a different scenario.

You come across one of your ads or emails and are thrilled by the content. It has rich imagery, an authentic voice, and showcases the aspects of your business of which you are most proud.

Not only that, there’s something more to it; this piece communicates who you are and what you do in a unique way.

When you look at it, you feel proud that it reflects your underlying values.

The content is rich, too, and it has real value for your prospects. The tone is consistent. The voice communicates the uniqueness of your business.

And the proof is in the proverbial pudding.

Your monthly analytics report shows that leads are on the rise, as are the number of first appointments - and these prospects aren’t canceling either. Your no-show rate is on a steady decline. Your new patients are well-matched and eager to return.

And it’s due in no small part to the last secret to our 5-C method.

The “bonus C” we promised to tell you about.

You know, the one critical to the success of your overall marketing efforts.

Collaboration.

No one knows the intricacies of your business as well as you. That’s why we ensure that you are part of the creative process and that your voice is heard. In my experience, even those clients who claim not to have a creative bone in their body enjoy being part of the collaborative process and provide us with invaluable insights into their business.

Clients just like you.

You won’t pay one penny more for this either. Over-delivering on your sparks of creative genius is part of medspamarketing.com’s 5-C method guarantee.

You remember the one
 

30 fresh leads a month. Every month. Guaranteed.

Results-driven and deeply committed to your business, my team and I want to hear what aspects of marketing you are struggling with most. What keeps you up at night? Do you dread social media? Unsure which platform is best for you?

Your feedback provides valuable insights into what medical spas like yours find challenging about the marketing process and helps us tailor solutions to overcome them.

If this email inspires you to reach out with questions, we would love to hear from you.

Or click here to book a time to speak with a member of my MedSpa Marketing team who will coach you through our 5-C method (and start producing results for your business tout de suite!).

If you don’t receive a minimum of 30 fresh leads a month, not only will I give you a free month of our full-suite marketing services – I’ll cover your ad spend and manage your marketing for FREE!

To your success,

VP of Sales

See our case studies here

P.S. When it comes to your marketing, we want to know: what is your most frustrating pain point?

• Building our social media platforms.

• Finding new patients.

• Underperforming ads.

• Sourcing the best imagery.

• Optimizing and testing content.

EMAIL FOUR:

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Our Clients Tell Us That “Sales Have DOUBLED!”

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Don’t let a challenge get in the way of your success…

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Dear {name_here},

Today I will show you how to turn your biggest marketing challenges into your biggest wins.

(Yes, it is possible.)

But first, let me tell you what happened the last time I appeared in your inbox…

You may recall that I encouraged you to reach out and tell my team and me about the biggest challenges you currently face in your marketing efforts.

And reach out you did!

We heard a lot. We learned a lot.

Like how difficult many med spa owners find it to build a following on social media, choose the best and most appropriate content to post, and find their voice in a world with a volume dial that often seems to be set permanently on maximum
 

You also told us about customers not showing up for appointments, underperforming ads, poor retention, and the list goes on.

The truth of the matter, however, is that it’s nothing we hadn’t heard before.
 

In fact, it’s exactly what we’ve heard before!

The same problems. The same obstacles in the way of your success. The same challenges that drove my team and me to create the 5-C method in the first place.

The same reason why we:

●      Developed strategies specific to the med spa market.

●      Employ a strong team of marketers with experience and expertise in the med spa space.

●      Make sure everyone on our team speaks your language (we know the difference between tox and dermal
fillers).

●      Work towards your goals as a team (shared knowledge is better than solo know-how).

●      Refine your messaging through carefully crafted content.

●      Develop buyer personas to help us micro-target the right audience.

●      Employ continuous optimization and testing on your landing pages until we hit the jackpot.

●      Use professional photographers who specialize in working on-location to build rich imagery libraries to
use on your website and social media.

After working with countless businesses within the health and wellness space, including one of the most successful dental marketing companies in the US and a highly regarded chain of virtual weight loss clinics, I developed the 5-C method as much by finding out what didn't work for my clients than what did.

That’s when I realized that it IS possible to turn your biggest marketing challenge into your biggest win.

Our clients know it, too.

Clients like Danielle from Skin Revive Med Spa, who tells us that "Sales have DOUBLED!" since they began working with us.

"We've been using Med Spa Marketing for a few months, and our team is happy with their work. Our sales have doubled! We have many GREAT leads coming our way! A lot have booked their 2nd appointments, too. We're grateful for all of their hard work. 🙂"

What do I mean by turn your biggest challenge into an opportunity for success? And how did all these years of working with businesses in health and wellness prepare me for a career as an expert med spa marketer?

For starters, I learned that any business within the space needs to build trust with its prospects.

It may seem obvious, but I cannot overstate how critical this is for a med spa or how many businesses don’t put in the effort required to cultivate trust with their prospects.

Simply put, no one is going to take a chance on having a procedure performed somewhere that does not have reliable, up-to-date reviews, a robust online presence, and a responsive online team.

A lack of any of the above reads suspicious. And you do NOT want that!

So…say you are struggling to bring in more online patient reviews. It’s become a thorn in your side, and even the idea of chasing after patients makes you want to hide.

You see a challenge. I see opportunity!

A strong strategy will usually hit multiple targets at the same time. So why not use this as an opportunity to:

- Follow up with your existing patients using a targeted email drip campaign.

-       Create a rewards program that incentivizes loyal return customers to leave a review and offers discounts
on referrals.

-       Build a social media campaign around existing customer reviews.

-       Encourage customers to submit feedback on social media channels.

-       Test the conversion rate on various social media ads that feature reviews.
 

Strategies like the above provide tremendous insights into your existing customer base that you can use to tailor future content. It also helps build a consistent, recognizable brand and reinforce how much you value your customers.

And that is worth fighting for.

Medspamarketing.com works with businesses like yours to generate high-quality leads through growth strategies that are tailored to your individual goals.

Oh, and we also GUARANTEE YOU 30 FRESH LEADS A MONTH.

This is a real guarantee.

As in, if you don’t receive a minimum of 30 fresh leads a month, not only will I give you a free month of our full-suite marketing services – I’ll cover your ad spend and manage your marketing for FREE!

Learn how we turn your biggest marketing challenges into an opportunity to help your business shine by clicking here to book a time to speak with a member of my team.

VP of Sales

See our case studies here

EMAIL FIVE:

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The 5-C Method Is the Most Successful Marketing Method for Medical Spas  

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Don’t lose out on 30 fresh leads a month…

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Dear {first_name},

30 unique leads every 30 days.

That’s what the 5-C method promises you (and backs up with a guarantee).

A powerful marketing method we developed to guarantee results in the competitive med spa industry space; our numbers speak for themselves.

Then again, so do our clients…

Like Danielle, who tells us that her team’s sales have DOUBLED!

Or Jamily from Boca Raton, who describes our fantastic customer service and ability to ensure that your website and online presence deliver your message.

Results like this come from building your brand through careful, consistent messaging targeted to your best-in-class prospects to ensure phenomenal results.

Remember, 30 leads a month is our guarantee; I never said you wouldn’t or couldn’t attract even more prospects. In fact, by using the 5-C method, the odds of going above and beyond that number are tremendous.

Because what we do at Medspamarketing.com isn’t magic; it’s strategic.

We understand there is no substitute for strategic marketing campaigns aimed at your target audience, advanced ads that speak deeply to your most coveted prospects, and conversion rate optimization.

But before we embark on an endeavor like this together, we ensure that the onboarding process includes a thorough brand exploration.

We need to discover the most unique aspects of your business. What sets you apart from your competition?What do you offer that no one else does? Or maybe it’s how you do what you do that is most compelling.

Whatever makes you unique, we set out to find it. Together.

Armed with this knowledge, we roll up our sleeves and get to work on reducing no-shows, improving your booking rate, and increasing the number of repeat customers by creating and delivering:

• Inspired, professionally written and designed email funnels.

• A reliable CRM online booking system.

• Email and SMS notifications and reminders.

• Paid weekly Facebook and Instagram ads.

• Customized imagery.

• Intuitive, high-converting landing pages.

• PPC campaigns.

• Successful audience targeting.

• Consistent optimization and testing.

• Ferociously unique ad copy, images, and video.
  

THIS degree of effort and strategy is how my team and I can guarantee you 30 fresh leads a month (and know it’s not only possible, but probable). 

It is a guarantee, after all.
 

And it’s time for you to take the plunge.

MedSpa Marketing works with businesses like yours to generate high-quality leads through growth strategies tailored to your individual goals.

By producing highly customized work for each client, we ensure your unique message is communicated using engaging, fresh content and a kick-butt booking system that never skips a beat.

And if you don’t receive a minimum of 30 fresh leads a month, not only will I give you a free month of our full-suite marketing services – I’ll cover your ad spend and manage your marketing for FREE!

Click here to book your first call with a member of my team who will guide you through the first few steps and answer any questions you have.

Guaranteed leads = Guaranteed success.

Let’s get started!

To your success,

VP of Sales

See our case studies here