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Headline options:

Dental Marketing Is a Game of Chess

Attract High-Quality Patients With These Winning Chess Strategies

Attract Patients With These Winning Chess Strategies

Chess-Based Strategies for Attracting High-Quality Patients

Play Your Dental Marketing Like a Game of Chess

Chess or Go Fish -- What’s Your Practice’s Marketing Strategy?

Data-Driven Marketing Exclusively for Dentists

Copy: 

As a dentist your every marketing effort is usually directed towards one primary goal: To find, attract, and retain more high-quality patients. 

We know that because we’re the nation’s leading marketing company exclusively for dentists.

But mostly, we know that because the data tells us so.

Forget your dental drill, the most powerful tool you have is data. 

Because data has the ability to provide you with valuable information. 

Valuable information like what procedure new patients are requesting most, what time of day your practice misses the most phone calls, what your competition is doing that you’re not, and what areas are most underserved by your dental practice.

By using custom-built technology such as call analysis, we turn the process of data collection and analysis into actionable information that can help you operate and grow your practice. 

But before we get into all that, we’re going to talk a bit about chess.

Stick with us, there’s a payoff here. 

We promise.

And when we use italics, that means we’re serious.

In a game of chess, the objective is to checkmate the opponent’s king. To do that, all your players need to support one another and work together to discover new and ever-creative ways to get a better position.

Sound familiar?

We thought it might.

That’s because marketing is a lot like chess. Or, at least, it should be. 

Why?

Because unlike card games such as Go Fish, which rely on chance or dumb luck for you to win, chess is about strategy. 

No one wants to leave the success of their practice to chance.

So what then makes a successful strategy?

A successful strategy relies on one thing: Information. But you can’t just take any information. You need the right information. You need specific information. The kind that’s able to detect, say, patterns. 

We call it data.

Once you have data, you can target your marketing efforts where they will make the most substantial impact and give you the best chance for success.

It’s strategic; just like a great chess move. 

Don’t turn your marketing efforts into a game of Go Fish. Be smart. Be strategic. Think about your next move and play like a grandmaster.

Marketing is a game of strategy. 

Once you understand that, you’re playing to win.

Checkmate.

Words: 325

EMAIL 2

Headline options:

When It Comes to Your Practice, Not All Data Is Created Equal

When It Comes to Dental Marketing, Not All Data Is Created Equal

Want More Patients? Get Serious About Data

It’s Time to Get Serious About Data

What Serious Data Can Do For You

Deep-Sea Data 

For a Big Catch, You Need Deep-Sea Data

Forget Data Intelligence, Your Practice Needs Intelligent Data

Copy:

Every successful dental practice needs an effective marketing strategy.

If done right, that marketing strategy relies on data.

But first, that data must be collected.

Then, it needs to be processed.

And lastly, analyzed.

So that it becomes intelligent data. 

Intelligent data that displays patterns.

Patterns that can optimize your marketing efforts.

But also help you make the best decisions for your practice.

Decisions like what supplies to order and where to direct your budget.

Intelligent data can do this because it allows you to be strategic.

But first, let’s break down how we find this data to begin with. 

By now you’ve probably heard of data analytics. It includes things like how many people are visiting your website, reading your ads, signing up for free consultations—stuff like that. If you’re lucky, you’ll even get a colorful pie-chart or two.

What’s different about our data?

A lot.

No, really. A lot.

The hard truth is that not all data is created equal. And it took us a while to realize that. Once we did, we custom-built our own technologies 

Intelligent data includes metrics that go far beyond the above examples. 

Beyond that, it’s how we collect it for you and how you can then use it that’s going to get your dental drill buzzing. 

Basically, we’ve taken data one giant leap further than anyone else. Around here we describe it as deep-sea data. Mostly because we’re fond of metaphors that use water references, but also because it’s a useful visual.

If regular old data analytics is like scuba-diving for what’s beneath the surface, intelligent data is deep-sea diving. 

What makes intelligent data is how you collect it in the first place. Beyond that, it’s how you use it that counts. (We’ll get to that second part in a later email.)

First, let’s focus on how we collect data in the first place.

Based on data retrieved from our own custom-built technology, this data is going to provide you with information you didn’t even know existed.

After all, finding high-quality patients really is akin to fishing. You can’t just throw your line in the water and expect a bite. You need to find out where those patients thrive, their habits, their needs and financial concerns. You need a strategy.

Valuable information like what procedure new patients are requesting most, what time of day your practice misses the most phone calls, what your competition is doing that you’re not, and what areas are most underserved by your dental practice.

By using custom-built technology such as call analysis, we turn the process of data collection and analysis into actionable information that can help you operate and grow your practice. 

Deep sea data offers targeted, precise metrics that act like a headlamp leading the way in the deepest seas. With it, you’ll never be in the dark again.